Mobile Statistics

INDUSTRY STATISTICS

  • By the end of 2011, Android is predicted to have nearly 40% of the total global market share, with Symbian at just over 20%, the iOS platform with 16% and RIM 14.9% (Source: IDC 2011 report)
  • The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC)
  • 86% of mobile internet users use their mobile device while watching TV with 37% of those browsing the internet for non-related TV material (Source: Yahoo, 2011)
  • It is predicted there will be 80 million new smartphone users in 2011 added to the already existing 60 million consumers who already own one (Nielsen, 2010)
  • It is expected that half of the US population will use a Smartphone by the end of 2011 (Asymco.com, 2010)
  • More than 65 million smartphones are to ship in 2010 in North America (Canalys, 2010)
  • The number of available mobile retail applications has increased 350% from 2009 to 2010 (Acquity Group)
  • 7% of Internet Retailer’s Top 500 e-retailers have downloadable mobile apps available to consumers (Internet Retailer, 2010)
  • Apparel, accessory and footwear retailers plan to spend an average of $65,000 on mobile this year (Internet Retailer, 2010)
  • BlackBerry, iPhone and Android devices will account for over 80% of smartphones shipped in the region this year(Canalys, 2010)

UK Stats

  • 69% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
  • Consumer engagement with mobile commerce has exploded, with as many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed (Source: Global Consumer Survey from MEF, 2011)
  • 13% of UK consumers have made a purchase on their mobiles, and 19% have used them to compare prices and look at product reviews while out shopping (Source: Toluna / Econsultancy)
  • 48 percent of UK smartphone owners use their mobiles to browse and research products before a purchase, with another 16 percent intending to do so in the future (Source: eDigitalResearch, 2011)
  • It is predicted that 10% of UK shoppers will be doing their 2010 holiday shopping via mobile this year (Tesco Direct)
  • UK Mobile Internet sales could double in the next three years. By 2013, mobile internet sales could reach as much as £275m, 4% of online retail spending, up from £123m currently (Verdict & Ovum, 2010)
  • 51% of UK mobile phone owners (23 million people) are now using their devices for mobile commerce (IAB, 2010)

  • 18% of UK mobile phones are smartphones (GfK Group, 2010)
  • European shoppers who used mobile in some part of the research and purchase process spent 15-30% more than those who used just one channel (IDC, 2010)
  • UK Smartphone users are 63% more likely to engage with m-commerce (IAB, 2010)
  • More than 40% of UK merchants expect plan to have a transactional mobile site or application within the next year (IAB, 2010)
  • In France, 57% of businesses polled by Le Journal du Net in late 2010 said mobile services would be their most promising sector in 2011 (as reported by eMarketer, 2010)

Mobile Commerce Stats

  • 1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011)
  • On Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010 (Source: IBM’s fourth annual Cyber Monday Benchmark, 2011)

  • Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
  • Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)
  • Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)
  • As of 7pm ET on Black Friday, the number of consumers using a mobile device to visit a retailer’s site was holding firm at 17.04% (Source: IBM Smarter Commerce, 2011)
  • For Black Friday sales, iPhone continued to lead all mobile device traffic at 6.58 %, followed by Android at 5.20% and iPad at 4.71% (Source: IBM Smarter Commerce, 2011)
  • In terms of the types of information mobile users will be looking for via their devices this holiday season, 31 percent said they will look for updates on sales and promotions, 27 percent will look for local store hours and directions, 26 percent will seek out product information and availability, 26 percent will be interested in product photos, 18 percent will search for official retailer apps and 17 percent will use mobile for customer support. (InMobi Holiday Mobile Shopping Study)
  • 29 percent of users will look to mobile devices to learn about new products or services, 27 percent will use their handset when making a purchasing decision and 15 percent of shoppers will use their mobile device to make a purchase while in a store this holiday season. (InMobi Holiday Mobile Shopping Study)
  • Not only will consumers use mobile to research products but, over 21 million, or 36 percent, plan to make purchases directly from their mobile devices. (InMobi Holiday Mobile Shopping Study)
  • Approximately 45 percent of mobile users plan to compare prices via their handsets during their Thanksgiving weekend shopping, up from 22 percent in 2010 (InMobi Holiday Mobile Shopping Study)
  • The percentage of shoppers buying from their mobile phones is expected to rise to 15% in November, compared to 4.5% in last year’s holiday season, and less than 1% in 2009. In October, 9.6% of online shoppers made purchases through their mobile devices, up from 3.4% a year earlier. (IBM Coremetrics Forecast, 2011)
  • 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)
  • 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
  • 24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past three months (Source: Forrester, 2011)
  • 41% of smartphone owners have made a purchase from their mobile phone. Of those, 16% bought apparel; 15% food and beverages; 11% toys and games; 11% electronics; 8% home goods; 4% sporting goods; 4% books; 3% jewelry; and 8% other products (Source: Chadwick Martin Bailey, 2011)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media, 2011)
  • 67 percent of retailers see value of having customers use their smartphones within the store and 41 percent said they perceive a lot of value in mobile in-store (Source: RSR Research, 2011)
  • 59% of consumers use their phone to perform mobile shopping activities from home while 28% use their phone in the retail store to perform mobile shopping activities (Source: 2011 Experian Study)
  • 47% of consumers who have made a mobile transaction in the past year expect the experience on their mobile devices to be better than the experience in-store, 80% expect the experience to be better than or equal to in-store and 85% expect the experience to be better than or equal to online using a laptop or desktop computer (Source: Harris Interactive & Tealeaf Survey, 2011)
  • Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer information, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)
  • 48% of consumers conceded they use their mobile devices to look up product ratings or to find promotions (Source: Oracle, 2011)
  • 49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months (Source: ROI Research Inc., 2011)
  • In 3 years, it is predicted that 24% of retailers will have annual sales of 15% or greater coming from their mobile channel (Source: RSR Research, 2011)
  • 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months(Source: Adobe Survey, 2011)
  • Among smartphone owners, 48 percent prefer to visit a retailer’s mobile website and 38 percent prefer a mobile application (Source: InsightExpress, 2010)
  • By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover (Source: ABI Research, 2010)
  • 69% of retail executives said mobile is an important strategic initiative (Source: NRF 2010)
  • Nearly 50% of smartphone owners use (or plan to use) their phones for mobile shopping (ABI Research, 2010)
  • 27% of American adults who have a smartphone are expected to use mobile devices for holiday shopping this year (NRF 2010 Report)
  • Mobile commerce activity has increased 13%, up from 10% in 2009. 13% of consumers purchase products, 22% of consumers check prices and 21% research products from their smartphones. 22% of consumers expect to purchase items from their mobile phones in the next 12 months. (Experian’s 2010 Holiday Marketer Report)
  • Mobile transactions will quadruple this year to $16 billion in the U.S. Market (Aite Group, 2010)
  • 39.1% of companies named attracting more visitors and shoppers and generating more sales as their primary mobile commerce goals, followed by 13.5% that wanted to increase sales conversions, 12.8% who wanted to improve marketing and merchandising, 12.2% wanting to increase multichannel sales, and 10.1% aiming to amp up customer service relations (Internet Retailer, 2010)
  • Approximately a third of consumers prefer an app to the mobile browser for their mobile retail experience. 37% of consumers prefer purchasing a product from an app than from the mobile web, 35% prefer viewing visual information from an app, 38% prefer checking order status from an app, and 39% prefer sharing product information with friends from a downloadable app (Adobe Systems Survey conducted by Keynote Systems, 2010)
  • 62 percent of consumers use their smartphones to search for a store location or directions, 40 percent search for price and product information, 38 percent check the status of an order, and, while in store, 32 percent browse product reviews (2010 IDC Survey)
  • 47 percent of mobile phone users say they are more likely to buy clothing and shoes from a mobile commerce site if the retailer has one enabled, but only 1.61 percent of clothing and shoe retailers have implemented a mobile strategy (Brand Anywhere and Luth Research, 2010)
  • U.S. online sales of apparel, accessories and footwear was $27 billion in 2009 and was predicted to grow 17% in 2010 meaning that sales would reach $31 billion this year. The apparel category is expected to grow larger than all other online retail sales over the next several years (Forrester Research, 2010)
  • 43% of iPhone users want to make mobile transactions from their phones (Yankee Research Group, 2010)